1. DISCOVER AND VALIDATE
Gather and assess data from qualitative and quantitative sources.
Prioritize opportunities by relevance to company objectives, projected impact, and estimated effort.
2. IDEATE, VALIDATE, AND PLAN
Conduct ideation exercises with relevant stakeholders.
Prioritize strategies / ideas by relevance to company objectives, projected impact, and estimated effort.
Test ideas / hypotheses with customers.
Measure, evaluate, review with key stakeholders.
Coordinate with relevant parties for aligned execution.
3. DESIGN, REVIEW, AND DEVELOP
Create and deliver required design assets.
Test design assets with customers.
Assure the quality of design implementation.
4. COMMUNICATE, COORDINATE, AND MEASURE
Coordinate with relevant parties for external assets / services.
Ensure necessary tracking around success metrics.
Measure, evaluate, and review with key stake holders.
Record learnings for future efforts.