1 OF 7
Simplicity is the ultimate form of sophistication - Da Vinci
2 OF 7
Make the user’s location, status, and options easy to determine.
3 OF 7
Give the user clear paths of recovery and exit.
4 OF 7
Focus on the user’s progress toward their intended objectives.
5 OF 7
Establish and maintain reliable messaging and visuals for the user.
6 OF 7
Use words, patterns, and symbols from the world of the user.
7 OF 7
Spontaneity, novelty, and variety are where true product competitors come to the table.